Travel, Tourism & Hospitality Translation Services
Professional travel, tourism and hospitality translation services for hotels, resorts, tourism organizations, attractions and travel companies in 100+ languages.
Travel, Tourism & Hospitality Translation Services
Travel and hospitality businesses serve customers from around the world. Your website, booking information, guest communications, menus, visitor guides, policies, marketing materials and on-site information all contribute to the experience your international customers have with your brand.
NLC Translations provides professional travel, tourism and hospitality translation services for hotels, resorts, tourism organizations, travel companies, attractions, restaurants and other businesses serving multilingual audiences.
We translate content into more than 100 languages and can support both one-time projects and ongoing multilingual translation needs.
Need a travel or hospitality document translated? Send us your files and requested languages for a free quote.
Professional Translation for the Travel and Hospitality Industry
Travel content has to do more than communicate basic information.
It also has to sound natural, maintain your brand voice and help customers feel confident making a reservation, visiting a destination or using your services.
A hotel website, visitor guide or tourism campaign translated too literally can lose the personality and persuasive language that made the original content effective. At the same time, important information involving reservations, policies, safety, transportation or guest instructions must remain accurate and easy to understand.
NLC combines professional translation with independent review and final quality assurance to help travel and hospitality organizations communicate clearly across languages.
Depending on the project, we can also assist with formatting, multilingual document production, website content, marketing localization and recurring content updates.
Travel and Hospitality Organizations We Help
NLC can provide translation support for organizations throughout the travel, tourism and hospitality industry, including:
- Hotels and resorts
- Hotel management groups
- Vacation properties
- Tourism boards
- Destination marketing organizations
- Convention and visitor bureaus
- Tour operators
- Travel agencies
- Airlines and airports
- Cruise and transportation companies
- Car rental companies
- Travel technology companies
- Online booking platforms
- Museums
- Theme parks and attractions
- Visitor centers
- Restaurants and hospitality groups
- Travel insurance organizations
- Meeting and event organizations
Whether you operate a single property or manage content across multiple locations and languages, we can develop a translation workflow around your organization’s needs.
Travel and Hospitality Content We Translate
Travel organizations communicate with customers before, during and after a trip.
NLC translates a wide range of guest-facing, marketing, operational and administrative materials, including:
- Hotel and resort websites
- Travel websites
- Booking and reservation content
- Room and property descriptions
- Travel packages
- Tour descriptions
- Destination guides
- Visitor guides
- Hotel guest directories
- Welcome materials
- Check-in and check-out instructions
- Restaurant menus
- Room-service menus
- Spa menus and service descriptions
- Promotional brochures
- Tourism marketing materials
- Maps
- Signage
- Transportation information
- Itineraries
- Activity descriptions
- Attraction information
- Museum guides
- Audio-tour scripts
- Mobile application content
- Email communications
- Guest surveys
- Loyalty program materials
- Travel insurance documents
- Policies and agreements
- Safety information
- Employee and operational materials
Have something different? Send it to us for review. Travel and hospitality projects vary significantly in format, subject matter and intended audience.
Hotel and Resort Translation Services
Hotels and resorts interact with international guests across dozens of touchpoints.
A potential guest may first encounter your property through a search result or advertisement, then visit your website, compare room types, make a reservation, receive confirmation emails, arrive at the property, use restaurant or spa services and continue receiving communications after the trip.
Each part of that experience may need to be available in the guest’s preferred language.
NLC can translate hotel and resort content including:
- Property websites
- Room descriptions
- Amenities
- Booking information
- Guest policies
- Confirmation emails
- Arrival instructions
- Check-in materials
- Guest directories
- Restaurant and bar menus
- Room-service information
- Spa materials
- Event and meeting information
- Property maps
- Signage
- Safety information
- Loyalty program communications
- Marketing campaigns
- Seasonal promotions
For hotel groups or organizations with recurring needs, NLC can also help establish an ongoing translation workflow for new promotions, revised web content, menus, policies and other frequently updated materials.
Hotel and Travel Website Translation
Your website is often the first interaction an international customer has with your business.
Professional hotel website translation can help visitors understand your property, accommodations, amenities and offers while preserving the tone of your original brand.
Website translation projects may include:
- Homepage content
- Property and destination descriptions
- Room categories
- Amenities
- Restaurant and spa pages
- Booking information
- Packages and promotions
- Policies
- Frequently asked questions
- Transportation information
- Calls to action
- Confirmation messages
- Email templates
- SEO landing pages
Website translation may also require localization.
Depending on the audience, this can include adapting date formats, measurements, terminology, cultural references, currency information and other market-specific content rather than simply translating each sentence word for word.
Tourism and Destination Translation Services
Tourism organizations have a different challenge from most businesses: they are not simply explaining a product. They are selling an experience and helping visitors navigate an unfamiliar destination.
NLC provides tourism translation services for tourism boards, destination marketing organizations, convention and visitor bureaus, cities, attractions and other organizations promoting destinations to international visitors.
Materials can include:
- Destination websites
- Visitor guides
- Tourism brochures
- City guides
- Regional travel guides
- Attraction descriptions
- Event information
- Maps
- Signage
- Transportation information
- Cultural and historical content
- Restaurant and entertainment guides
- Marketing campaigns
- Email communications
- Social and digital campaign content
- Video subtitles and scripts
- Audio-tour content
Translation can help tourism organizations reach additional markets while giving visitors useful information before and during their trip.
Translation for Museums, Attractions and Visitor Experiences
Museums, cultural institutions, theme parks, historic sites and other attractions frequently serve visitors who speak many different languages.
NLC can translate visitor-facing materials such as:
- Exhibit descriptions
- Museum guides
- Visitor maps
- Attraction websites
- Educational materials
- Mobile app content
- Audio-tour scripts
- Ticketing information
- Rules and policies
- Safety instructions
- Directional signage
- Event materials
- Marketing content
These projects often combine informational, educational and promotional writing, making both accuracy and readability important.
Restaurant and Menu Translation
Food and beverage content requires special attention because a literal translation may not always give an international guest enough information to understand what is being offered.
NLC can translate:
- Restaurant menus
- Room-service menus
- Beverage lists
- Cocktail menus
- Wine lists
- Ingredient descriptions
- Dietary information
- Allergen information
- Restaurant websites
- Hotel dining pages
- Catering menus
- Spa food and beverage materials
For culturally specific foods, the best solution may sometimes be to retain the original dish name while adding a clear translated description rather than forcing an unnatural literal equivalent.
The appropriate approach depends on the restaurant, target audience and intended use.
Travel Insurance Translation Services
Travel insurance combines travel terminology with financial, legal and insurance-related language.
NLC can translate travel insurance materials including:
- Insurance policies
- Certificates of insurance
- Coverage summaries
- Claims documentation
- Customer correspondence
- Terms and conditions
- Emergency assistance information
- Benefit explanations
- Policyholder communications
Organizations requiring additional financial or legal document translation can also coordinate those projects through NLC.
Translation Across the Guest Journey
International travelers interact with businesses at several stages of their trip.
Thinking about translation across the entire guest journey can help organizations identify important content that may otherwise be overlooked.
Before the Customer Books
Translation may be needed for:
- Websites
- Advertisements
- Destination campaigns
- Travel packages
- Room descriptions
- Booking pages
- Promotional emails
- Tour information
The goal at this stage is to help potential customers understand the experience and feel comfortable making a purchase or reservation.
Before Arrival
Once someone books, important information may include:
- Reservation confirmations
- Travel instructions
- Transportation information
- Itineraries
- Property policies
- Arrival information
- Check-in instructions
- Directions
Clear translations can reduce confusion before the customer ever arrives.
During the Guest Experience
Guests may need translated:
- Property directories
- Menus
- Maps
- Signage
- Safety information
- Activity descriptions
- Museum or attraction information
- Spa materials
- Transportation information
- Mobile app content
These materials directly affect the customer’s experience while using your services.
After the Visit
Multilingual communication can continue through:
- Guest surveys
- Loyalty programs
- Review requests
- Promotional campaigns
- Follow-up emails
- Future offers
This can help travel and hospitality organizations maintain relationships with international customers after the initial visit.
Translation vs. Localization for Travel and Hospitality
Translation and localization are related, but they are not always the same thing.
Translation focuses primarily on accurately communicating the meaning of the original content in another language.
Localization goes further by adapting content to make it appropriate and natural for a specific audience or market.
Depending on the project, localization may involve reviewing:
- Date formats
- Time formats
- Measurements
- Currency references
- Terminology
- Cultural references
- Calls to action
- Destination names
- Tone and marketing language
- Images or other market-specific content
This distinction is especially important for websites and marketing materials.
A translated safety notice may require very close adherence to the original meaning, while a tourism campaign may require more flexibility to preserve the persuasive effect of the source material.
NLC can review the purpose of the content with you and help determine the appropriate approach.
Multilingual Tourism and Hospitality Marketing
Hospitality marketing often depends on emotion.
Words such as relaxing, exclusive, adventurous, family-friendly or luxurious carry more than dictionary meaning. They help establish a brand and shape expectations about the experience being offered.
For marketing content, simply translating every word literally may not produce the intended effect.
NLC can work with multilingual tourism and hospitality marketing content while considering:
- Brand voice
- Target audience
- Destination terminology
- Tone
- Cultural appropriateness
- Calls to action
- Consistency across campaigns
- Website and advertising terminology
The goal is to produce translated content that communicates the same message while sounding natural to the intended audience.
Ongoing Translation for Hotels and Travel Organizations
Many travel and hospitality organizations do not need translation only once.
Content changes throughout the year.
Hotels introduce new packages. Restaurants revise menus. Attractions add exhibits. Tourism organizations launch seasonal campaigns. Travel companies introduce new destinations and itineraries.
NLC can support ongoing translation programs for organizations that regularly produce multilingual content.
An ongoing workflow can help improve:
- Terminology consistency
- Brand consistency
- Project turnaround
- Coordination across languages
- Management of revised materials
- Communication between teams and translators
If your organization expects recurring translation needs, let us know when requesting your quote so we can discuss the anticipated volume, languages and workflow.
Our Travel and Hospitality Translation Process
NLC uses a multi-step process designed to maintain accuracy, consistency and quality.
- Project Review
We review the source content, requested languages, file formats, audience, intended use and deadline.
For larger or recurring projects, we can also discuss terminology, brand preferences and formatting requirements before translation begins.
- Professional Translation
A qualified linguist translates the content with attention to meaning, terminology, tone and the intended audience.
- Independent Review
A second linguist reviews the translation for accuracy, consistency, readability and terminology.
- Final Quality Assurance
The completed project receives a final review before delivery.
Where applicable, we also review formatting and project-specific instructions.
- Ongoing Updates
For recurring clients, new or revised content can be incorporated into an established workflow to help maintain consistency across projects.
Travel and Hospitality Translation in More Than 100 Languages
NLC provides professional translation services in more than 100 languages.
Frequently requested languages include:
- Spanish
- French
- German
- Italian
- Portuguese
- Chinese
- Japanese
- Korean
- Vietnamese
- Arabic
- Russian
- Polish
- Dutch
- Turkish
- Haitian Creole
- Tagalog
Additional languages are available upon request.
For multilingual projects, NLC can coordinate multiple target languages through a single project workflow.
Travel and Hospitality Interpretation Services
Some travel and hospitality organizations also need real-time language support when speaking with customers.
NLC can assist organizations with interpretation needs involving:
- Reservation and customer-service calls
- Hotels and resorts
- Travel assistance
- Transportation services
- Guest support
- Tour and visitor services
- Meetings and business communications
If your organization needs both written translation and interpretation, let us know when requesting your quote.
Frequently Asked Questions
NLC can translate websites, booking content, hotel materials, menus, visitor guides, brochures, destination information, museum content, travel insurance documents, marketing materials, policies, guest communications and many other types of travel and hospitality content.
Send us your files if you are unsure whether your project fits one of these categories.
Yes. We can translate hotel and resort website content including room descriptions, amenities, destination information, restaurant and spa content, booking information, policies, promotions and other guest-facing pages.
Website content can also be localized for the intended market when appropriate.
Yes. NLC translates restaurant menus, room-service menus, beverage lists, ingredient descriptions and related hospitality content.
Menu translation may involve more than literal translation, particularly when dishes or ingredients do not have direct equivalents in the target language.
Translation communicates the meaning of the original content in another language.
Localization may also adapt elements such as terminology, tone, measurements, dates, cultural references or marketing language for a particular audience.
Travel marketing and website projects frequently benefit from localization.
Yes. NLC can coordinate multilingual projects involving several target languages.
This can be particularly useful for hotels, tourism organizations, attractions and travel companies serving visitors from several international markets.
Yes. We can support recurring translation needs such as website updates, seasonal promotions, new menus, revised policies, visitor materials, marketing campaigns and other regularly changing content.
In many cases, yes. Formatting and desktop publishing requirements depend on the source files and target languages.
Send the original files when requesting your quote so we can review the formatting requirements.
Yes. NLC can translate travel insurance policies, coverage information, claims documents, certificates and related communications.
