Website Translation & Localization Services

Website Translation vs. Website Localization

Translation and localization are related, but they are not exactly the same.

Website Translation
Website translation focuses on accurately transferring written content from one language into another.

This may include::

• Page copy
• Product descriptions
• Service descriptions
• Blog articles
• Frequently asked questions
• Policies
• Customer-support information
• Marketing content
• Calls to action

Website Localization
Website localization considers how the translated content should function for the specific target audience or market.

Depending on the website and destination market, localization may involve adapting:

• Terminology
• Tone
• Calls to action
• Dates
• Time formats
• Units of measurement
• Currency references
• Contact information
• Cultural references
• Product terminology
• Regional vocabulary
• Navigation text
• User-interface text

A technically accurate translation may still sound unnatural if it does not take the intended audience into account.

The appropriate level of localization depends on your goals, market and website.

Full Website Translation

Some organizations need their entire website translated.

A full website translation project may include:

• Homepage
• About pages
• Product pages
• Service pages
• Industry pages
• Location pages
• Contact pages
• Landing pages
• Blog articles
• Resource pages
• Frequently asked questions
• Customer-support content
• Policies
• Legal notices
• Terms and conditions
• Forms
• Calls to action
• Navigation
• Footer content

Large websites can be translated in phases if translating everything at once is not practical.

For example, a business may begin with its highest-value pages and then continue translating additional content as the multilingual website grows.

Landing Page Translation Services

Businesses often do not need to translate an entire website immediately.

A company entering a new market may first translate only the pages most important for lead generation or sales.

These may include:

• Paid advertising landing pages
• Product landing pages
• Service pages
• Contact pages
• Campaign pages
• Event pages
• Download pages
• Lead-generation forms
• Sales pages

This approach can allow an organization to test demand in a particular language or market before translating the entire website.

For marketing-focused pages, localization can help preserve the intended message, tone and call to action rather than relying on overly literal translation.

E-Commerce Website Translation & Localization

E-commerce websites often contain large amounts of customer-facing content that must remain consistent across products, categories and languages.

NLC can provide e-commerce translation services for:

• Product descriptions
• Product categories
• Product specifications
• Customer-support content
• Frequently asked questions
• Shipping information
• Return policies
• Checkout instructions
• Promotional content
• Email communications
• Product guides
• Size information
• Warranty information
• Landing pages

Localization may also involve adapting measurements, terminology, currencies or other market-specific references where appropriate.

For large product catalogs, terminology and recurring product language can be coordinated across the project to improve consistency.

Multilingual Marketing & Website Content

A website is often closely connected to an organization’s broader marketing strategy.

NLC can help coordinate translated website content with related marketing materials including:

• Brochures
• Product sheets
• Presentations
• Email campaigns
• Advertising copy
• Press releases
• Social media content
• Sales materials
• Corporate communications

Maintaining terminology and brand language across the website and supporting marketing materials can help create a more consistent experience for the target audience.

Multilingual SEO Translation

Simply translating a website does not automatically mean that the translated pages will perform well in search engines.

Search behavior can vary by language and market.

A keyword that performs well in English may not have the same search demand or wording in another language.

NLC can translate and localize website content with multilingual SEO considerations in mind.

Website elements that may require translation or localization include:

• Page titles
• Meta descriptions
• Headings
• Body content
• Calls to action
• Image alt text
• Internal-link anchor text
• Product descriptions
• Service descriptions
• Category pages
• Blog content

When a client provides approved target keywords or multilingual SEO research, those terms can be incorporated into the translation workflow where linguistically appropriate.

If separate local-language keyword research or SEO strategy is required, that should be identified and scoped as part of the project rather than assuming that direct translation of English keywords will produce the same search behavior.

Multilingual Website Structure & SEO Considerations

The translation itself is only one part of creating a multilingual website.

Your website development or SEO team may also need to determine how translated pages will be structured and presented to search engines.

Common considerations include:

• Separate URLs for each language
• Language or regional subdirectories
• Language selectors
• Internal linking between language versions
• hreflang implementation
• Localized metadata
• Canonical configuration
• Multilingual sitemaps
• Regional targeting
• Maintaining consistent navigation

NLC’s primary role is providing professional translated and localized content.

We can coordinate with your web developer, marketing agency or SEO team so translated content is delivered in a format that supports their implementation requirements.

WordPress Website Translation

Many organizations operate their websites through WordPress.

Website content can often be provided to NLC through exported files, spreadsheets, documents or another agreed workflow depending on the size and structure of the site.

Content may include:

• Pages
• Posts
• Products
• Categories
• Menus
• Forms
• Button text
• Calls to action
• Metadata
• Frequently asked questions
• Resource content

For larger WordPress projects, organizing content by page, section or URL can help maintain an efficient translation and review process.

If your web team uses a multilingual WordPress plugin or another localization workflow, let us know the preferred format before the project begins.

Website Translation for SaaS & Technology Companies

Technology companies frequently need to translate both marketing content and customer-facing website information.

Projects may include:

• Product pages
• Pricing pages
• Feature descriptions
• Knowledge-base content
• Help documentation
• Frequently asked questions
• Customer onboarding content
• Release communications
• Marketing pages
• Sales content

Website content can be coordinated with related technical or software localization projects when required.

Software interfaces and application localization will be addressed separately through our Software Localization Services.

Healthcare Website Translation

Healthcare organizations use websites to communicate important information to patients, members and communities.

NLC can translate healthcare website content including:

• Service information
• Patient resources
• Appointment information
• Provider information
• Patient instructions
• Health-plan information
• Educational content
• Frequently asked questions
• Notices
• Forms
• Public health information

Healthcare website translation may require specialized medical terminology while still remaining understandable to the intended audience.

Manufacturing & Industrial Website Translation

Manufacturers operating internationally often use their websites to communicate technical and commercial information across markets.

Website content may include:

• Product descriptions
• Equipment information
• Technical specifications
• Industry applications
• Safety information
• Distributor information
• Manuals and downloads
• Case studies
• Corporate information
• Sales content

A manufacturing website may contain both marketing language and highly technical terminology.

NLC can coordinate terminology between translated website content and related manuals, technical documents, training materials and product documentation.

Financial & Professional Services Website Translation

Financial organizations, law firms and professional service companies may need websites translated for international clients, multilingual communities or global business operations.

Projects may include:

• Service descriptions
• Corporate information
• Financial content
• Legal information
• Client resources
• Articles
• Professional biographies
• Frequently asked questions
• Contact information
• Marketing pages

Terminology should remain consistent with related legal, financial or corporate documents.

Travel & Hospitality Website Translation

Travel and hospitality companies depend heavily on websites to communicate directly with international customers.

NLC can translate content for:

• Hotels
• Resorts
• Tourism organizations
• Travel companies
• Attractions
• Restaurants
• Booking platforms
• Destination marketing organizations

Website localization may involve adapting descriptions, terminology, calls to action, measurements, dates and other information for the intended audience.

Website Translation for Multiple Languages

Some companies begin by translating their website into one additional language.

Others need the same website translated into several languages at once.

NLC can coordinate multilingual website projects through a centralized workflow.

This can help maintain:

• Consistent terminology
• Brand language
• Page structure
• Project instructions
• Formatting conventions
• Approved terminology
• Repeated content
• Delivery schedules

For larger multilingual projects, languages can also be completed in phases.

Website Content Formats

Website content can be provided in several different ways depending on the client’s technology and workflow.

Possible formats may include:

• Microsoft Word
• Microsoft Excel
• CSV files
• XML
• HTML
• JSON or structured text files
• Content exports
• Spreadsheets
• Content-management-system exports
• URL lists with corresponding source content

The appropriate format depends on the project.

For complex website exports, structured files or content containing code, provide a sample before the project begins so the workflow can be reviewed.

Translation of Website Forms & Calls to Action

Small pieces of website text can have a significant impact on the customer experience.

Website translation should account for:

• Contact forms
• Quote forms
• Button text
• Navigation
• Error messages
• Confirmation messages
• Download buttons
• Subscription forms
• Checkout instructions
• Calls to action

These elements may require a different translation approach than long-form informational pages.

The translated wording needs to be clear, concise and appropriate for the available space while preserving the intended action.

Brand Voice & Website Localization

A company’s website communicates more than information.

It communicates the brand.

Some companies use formal professional language. Others use conversational language, technical terminology or a distinctive marketing voice.

Before large website localization projects, clients may provide:

• Brand guidelines
• Approved terminology
• Product names
• Existing translations
• Glossaries
• Style guides
• Previously translated marketing materials

These references can help maintain a consistent voice across translated website content.

Ongoing Website Translation Services

Websites are rarely static.

Companies add:

• New products
• New services
• New landing pages
• Blog articles
• Resources
• News
• Promotions
• Policies
• Support content

A website that was fully translated six months ago may quickly develop sections that exist only in the source language.

NLC can provide ongoing website translation support so organizations can keep multilingual versions of their site current as the source website changes.

An ongoing workflow can help maintain:

• Approved terminology
• Previous translations
• Brand language
• File structure
• Formatting preferences
• Multiple target languages
• Regular deadlines

For recurring clients, new and revised content can be translated without restarting the project workflow from the beginning each time.

Website Redesign & Migration Translation

Website translation is often needed during a redesign, migration or rebranding project.

These projects can be an ideal time to review multilingual content because the organization is already evaluating:

• Page structure
• Navigation
• Product information
• Service descriptions
• SEO content
• Calls to action
• Outdated pages

NLC can work with translated content identified by the client’s web development or marketing team.

For large migrations, a page inventory or content spreadsheet can help determine exactly which content requires translation and which existing translations can be reused or updated.

Our Website Translation Process

1. Project Review
We review the website or source files, requested languages, target audience, project scope, intended markets, content format and deadline.

For large websites, we may also review a page inventory or sample export before quoting the full project.

2. Content Preparation
The client provides the website content in an agreed format.

Where applicable, existing translations, brand guidelines, glossaries and SEO keywords can also be supplied as reference materials.

3. Professional Translation & Localization
The content is translated by qualified linguists based on the language combination, subject matter and intended audience.

Where localization is required, wording and relevant references are adapted for the target market while maintaining the intended meaning.

4. Independent Review
A second linguist reviews the translated content for accuracy, terminology, consistency and readability.

5. Final Quality Assurance
The completed website content receives a final quality review before delivery.

Project instructions, terminology and formatting are also checked as applicable.

6. Delivery & Implementation
Translated content is returned in the agreed format for implementation by the client’s website, development or marketing team.

If revisions or questions arise during implementation, NLC can review the relevant translated content.

Website Translation Quality Control

Consistency is particularly important on large websites.

A term may appear on the homepage, service pages, forms, marketing pages and support content.

Using inconsistent translations across these pages can create confusion.

For larger website projects, NLC can use client reference materials, approved terminology and previously translated content to help maintain consistency.

Our standard process includes:

Professional Translation → Independent Review → Final Quality Assurance

Confidential Website Localization Services

Website projects may involve information that is not yet public.

Examples include:

• New products
• Pricing
• Company announcements
• Unreleased services
• Product launches
• Rebranding
• Acquisitions
• Internal development sites
• Marketing campaigns

NLC treats client project information as confidential.

A signed NDA can be provided upon request.

Website Translation in More Than 100 Languages

NLC provides website translation and localization services in more than 100 languages.

Frequently requested languages include:

• Spanish
• French
• Chinese
• German
• Portuguese
• Italian
• Japanese
• Korean
• Arabic
• Vietnamese
• Russian
• Polish

Additional languages are available upon request.

Projects can involve one target language or multiple languages coordinated through one project workflow.

If your document is not listed, send it to us for review.

Frequently Asked Questions About Website Translation